La Jolla Has High-Tech Option For Gold: Edition Apple Watch, Made Of Gold, Selling For $10,000
Anthony Wing Kosner, a designer and developer who writes for American business magazine Forbes, said before the Apple Gold Watch price unveiling: “When Tim Cook [the Apple chief executive] hits the stage to reveal availability and pricing information about Apple Watch, the biggest question he will answer will be about the price of the high-end Edition line.
“Rumours have pegged that price to range between $5,000 and $20,000. Not a lot, perhaps, compared to a gold Rolex.
“But a 20-year-old Rolex will still tell the time. Who knows how functional the first Watch will be in five years?”
The Gold Apple watch has stirred up many-a-discussion. The Edition model in 18-karat gold has excited interest in gold once again, if not bullion.
“Apple may consume up to 756 metric tonnes of gold per year in the production of its new luxury Apple watch,” wrote Goldcore. “This equates to roughly one-third of gold’s total annual global mine supply. May have enormous ramifications for gold market and propel prices higher.”
“The Apple Watch is the most personal device we have ever created,” said Apple CEO Tim Cook, during the company’s “Spring Forward” event. “It’s not just with you, it’s on you
“We’ve never sold anything as a company that people could try on before,” he said.
Nonetheless, some are still skeptical.
“Personally, I don’t believe it’s the next revolution. Replacing an iPhone with an interactive terminal on your wrist is difficult. You can’t have an immense display,” said Swatch CEO Nick Hayek.
The company also unveiled a new gold macbook.